The Joi Chadwick brand color pallet is meant to evoke a sense of wonder, playfulness, adventure, freedom, and delight.

Martian Green

Martian Green represents growth and exploration. It may be used on black backgrounds as it passes Web Content Accessibility Guidelines (WCAG) 2.0 level AA and level AAA contrast minimums for normal and large text and graphical objects and user interface on black backgrounds. Martian Green may not be used on white backgrounds because it does not meet WCAG 2.0 AA requirements for text to background contrast ratio on white backgrounds.

Digital Blue

Digital Blue represents energy and also peace of mind. It may be used on black backgrounds as it passes Web Content Accessibility Guidelines (WCAG) 2.0 level AA and level AAA contrast minimums for normal and large text and graphical objects and user interface on black backgrounds. Digital Blue may not be used on white backgrounds because it does not meet WCAG 2.0 AA requirements for text to background contrast ratio on white backgrounds.

Rally Red

Rally Red represents excitement and enthusiasm. It may be used as normal and large sized text and graphical objects and user interface (UI) components on white backgrounds. The Rally Red on white combination passes Web Content Accessibility Guidelines (WCAG) 2.0 level AA contrast requirements for normal text and level AAA requirements for large text and graphical objects and UI components. Rally Red may be used on black backgrounds as large text or graphical objects or UI components as it meets WCAG level AA contrast requirements for that usage, but it may not be used as normal-sized text on black backgrounds as it fails to meet contrast minimums at that size.

Happy Yellow

Happy Yellow represents happiness and freedom. It may be used on black backgrounds as it passes Web Content Accessibility Guidelines (WCAG) 2.0 level AA and level AAA contrast minimums for normal and large text and graphical objects and user interface on black backgrounds. Happy Yellow may not be used on white backgrounds because it does not meet WCAG 2.0 AA requirements for text to background contrast ratio on white backgrounds.

SUMMER Red

Summer Red represents refreshment and nourishment. It may be used as a substitute for Rally Red on black backgrounds as it passes Web Content Accessibility Guidelines (WCAG) 2.0 level AA contrast requirements for normal text and level AAA requirements for large text and graphical objects and UI components.

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