Photographs and imagery should embrace Afrosurrealism and Surrealism by subverting conventional notions of reality and blending the seen with the unseen. They should not shy away from taking advantage of hybridization, cross-breeding, and remixing. Like the brand, the images delight in playfulness and seriousness, sometimes (often) simultaneously. Dreams and nightmares (waking and sleeping) may be explored for effect in the imagery. Even when quiet, the visuals have a loudness.

To provide a robust experience for users of various disabilities and abilities, images must always have alt text and/or descriptive captions.