Style guide information about the logo and proper usage for the Joi Chadwick brand
The “joi” wordmark in the brand has evident meaning: It’s my name. My name is a variation of the word/name Joy which, of course, means happiness. That’s a feeling I definitely wanted to encourage with my logo and my work. The hot air balloon conjures feelings – perhaps nostalgic – of wonder and possibility. The stripes of different colors, widths, and shapes within the balloon form celebrate variety and individuality within a collective. It is, pun intended, uplifting.
Type for the logo must be modified 8-bit Pusab. The wordmark is always red in the color logo. The hot air balloon in the color logo must always have the green stripe at the top with blue then red then yellow underneath. When the hot air balloon is combined with the wordmark, the balloon must only be placed above the “i.” The balloon must always have an outline – black outline on white/light backgrounds, white outline on black/dark backgrounds.
When monochrome logo is used on white/light backgrounds, the wordmark, balloon outline, and top and 3rd stripes must be black while 2nd and bottom stripes must be white. When the monochrome logo is used on black/dark backgrounds, the wordmark, balloon outline, and top and 3rd stripes must be white while 2nd and bottom stripes must be black. Monochrome elements and color elements of the logo should not be used in combination.
No elements of the logo should be rotated, sheared, or have a gradient, shadow, or other filter applied